WELCOME TO
Ashura Royals
where nature meets nourishment and wellness ascends into luxurious wholeness.
About Ashura Royal
Ashura Royal’s is a holistic wellness brand rooted in nature, culture, and purpose. We are committed to offering wholesome, organic, and naturally crafted products that nourish the body inside and out. Our company is made up of three interconnected wellness divisions:
Ashura Beauty. our luxurious hair and body care collection Royal Indulgence, our line of organic, naturally made snacks Organic JoSiBBA Teas & Beverages, our herbal tea and wellness drink line
The vision for Ashura Royal’s began over a decade ago. Today, we are humbled and grateful to share this light with the world.
The name “Ashura” means ten in Arabic, symbolizing wholeness, completion, and harmony.
“Royal” reflects nobility, dignity, and a life set apart with divine purpose. Together, Ashura Royal’s stands for wholesome living with elevated grace.
Our mission is simple:
To nurture inner and outer wellness for the families and communities we serve
We believe beauty is most powerful when it is pure, accessible, and aligned with nature.
Our goal is to create products that are effective, clean, and intentionally simple, using natural
and organic ingredients sourced with care, cultural respect, and integrity.
We proudly source key ingredients from around the world, supporting global fair trade and local sustainability:
- Shea & Cocoa Butter: Ghana, West Africa
- Organic Palm Oil: Sierra Leone
- Babassu Oil: Malaysia
- Raw Organic Honey:
United States
Our packaging is eco-conscious and recyclable, because caring for the planet is part of caring for ourselves.
In an industry crowded with excess, we choose clarity and simplicity.
We intentionally keep our ingredient lists minimal and meaningful, valuing quality over quantity. Every product is crafted to provide real nourishment and real results, while honoring the beauty of all skin types, textures, and cultural identities.
We serve women, families, and hospitality partners with products that are versatile, authentic, and beautiful in their simplicity.
We believe:
• Beauty begins within
• Wellness should feel natural and attainable
• Health and elegance can exist together
• Every person deserves to feel whole
Wholesome Natural and Organic products
Our aim is to craft wholesome, natural, and organic products that deliver satisfying results to our customers.
Ashura Royal’s is committed to uplifting underserved children and communities.
A portion of every purchase supports:
• Building community libraries
• Food support initiatives
• Literacy and mentorship programs for children
We believe every child deserves the chance to discover their potential, develop their gifts, and thrive with dignity, confidence, and hope.
In Essence
We are here to help you feel wholesome, well, and beautifully complete.
From nature to your hands, we craft every product with care, purpose, and love.
Naturally Elevated. Luxuriously Whole.
